launch

with clarity

I help you (re)launch your brand, product, or initiative with simple and clear messaging that resonates with customers and investors.

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You’ve built your business with intention, to help people and the planet, but is a confusing message costing you?

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Do you struggle to explain what you do in simple language?

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Are investors confused or checked-out during your pitch?

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Is your marketing not converting to customers?

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Are your customers passing you over for inferior competitors?

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Do people understand the care you put into your business?

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Is your website outdated or misaligned?

I help you go from confusion to clarity so you can sell more, book more, and raise more.

hi, i’m joel

I was raised in the dirt. I’m not a hippie, but my toys were bikes, shovels, and trees. I played, created and tried many things for the first 2 decades of my life – searching for something meaningful.

Marketing drew me in 10 years ago because I wanted to continue creating, but my purpose didn’t start becoming clear until I was introduced to businesses that were driving positive change. I was hooked.

I began consulting on impact marketing, started a social impact podcast, built community meetups, and launched ElevateHub.ca, a local media company for social impact. I was director of marketing for a startup reducing food waste and helped them craft messaging that raised $8.45 million in venture capital.

As my purpose became clearer, I began waking up more energized. In parallel, I saw businesses that gained clarity and simplicity also become more energized.

I learned how complexity and confusion lose customers and focusing on essentials helps you build a business people love. I also learned that clarity helps us reconnect with intention and drives us to build sh*t that matters.

Now I consult and help others uncover clarity and simplicity in their messaging, and as we deepen this mindset we also begin to live with intention.

my experience

  • Founder – Impact News Media and Directory Platform
  • Co-Founder – Impact Professionals Meetup Community
  • Director of Product Design – Food Rescue / Agri Tech Startup
  • Director of Marketing – Food Rescue / Agri Tech Startup
  • Community Advisor – Nonprofit Impact Community
  • Marketing Manager – Medical Device Research

notable projects

  • Created pitch decks, messaging and website that raised over $14 million in investor capital to rescue food
  • Created presentations for senior executives on international stages that built partnerships with governments and generated multi-million dollar contracts.
  • Launched a CPG food product prototype in under 3 months to generate customer feedback
  • Built the UI and marketing for the world’s first smoothie vending machine that uses upcycled ingredients, and launched in partnership with an international airport
  • Executed successful brand activations throughout North America valued at over $500,000

consulting services

Brand Building

  • Brand message & story
  • Purpose & impact messaging
  • Brand design
  • Website copy and wireframe
  • Pitch decks
  • Presentations and speeches

Product Design

  • Product messaging
  • Product descriptions & tutorials
  • Staff training and documentation
  • Product development systems
  • Design thinking sprints
  • Market & competitive research

Impact Marketing

  • Marketing plan
  • Content strategy
  • Marketing goals & targets
  • Team development & coaching
  • Project management & processes
  • Podcasting