by Joel Harrison | Entrepreneurship, Marketing
Remember that blog you started 10 years ago and only posted on twice? Or that “future plan” to start a podcast? It’s interesting how so many ears have perked up in the last few weeks about this online world. Not just marketing, but of doing business... by Joel Harrison | Entrepreneurship, Marketing, Social Impact
We get it, you have good intentions. I believe that most people have good intentions, most of the time. But I think it’s far too easy for us social entrepreneurs to trip over our good intentions and fall into this big trap. We assume everyone wants what... by Joel Harrison | Marketing
It’s tempting to put out content at the extremes because, for one, it’s more entertaining and compelling, and two, it makes you ‘look better’. For a while. Let me explain. If you’re promoting zero-waste in your content, then naturally you... by Joel Harrison | Marketing
The best way to fill out your social media channel with content, is to do things worth talking about. But it’s not just social media, the best way to get referrals, build word-of-mouth anywhere, is to do things worth talking about. This doesn’t mean you... by Joel Harrison | Marketing, Social Impact
Right now, I bet most of your marketing simply drives people to your product or service, or to donate or buy from you. Then with their money they can help you make change. The other way to do it, is to make the act of marketing have a lasting impact. By creating... by Joel Harrison | Marketing, Social Impact
If we’re not watching you, we’re watching someone else. The internet has made it possible for people to build a following, their own personal brand based around their experience, their personality, and their knowledge. This can be done from within a...