What I Learned Today 004: Power of Simple

by | Jun 30, 2013 | Entrepreneurship

Simple, Concise, Powerful

Simple: When it comes to communication simple is always better. If there’s a simpler word or phrase that says what you’re trying to say, then use it. Not everyone knows the technical jargon that you do, and not everyone has an expanded vocabulary like yourself. But most can figure out the meaning if it is in common everyday language. This will create clarity for the largest number of people possible. A definite plus when looking for exposure and connection with customers.

Concise:
Why take a paragraph to say what you can in a sentence? And, why use a sentence when you can use 2 or 3 words? Shorter is easier, shorter is memorable, and it is definitely repeatable. Exactly what you want for your company or brand message, right? Easily spreadable ideas from person to person will grow your business. So shorten your motto, advertisement, or brand message to a quick memorable idea.

Powerful: This is third because it is a byproduct of the other two as well as dependant on your idea chosen. If you are shortening your message it better boil down to something good. It needs to connect with your image and what your selling, and needs to evoke a feeling of strength to your brand. This power should inspire your company and your customers.

The two strongest examples I’ve heard that take to these aspects to heart are Apple’s “Think Differently” campaign, and Nike’s “Just Do It” message. Both use very simple language that even the not so educated could figure out. They are incredible short and sweet. And they both combine a sense or power and emotion that portray both what the company believes as well as what they want their customers to believe about themselves.

Please comment below if you have any suggestions of other company mantras or slogans that have these traits. Or maybe some you think don’t follow this but should.

– Joel

Subscribe to w/intention

Every month I share an email for change makers and creatives with inspiring thoughts, resources, stories, and interviews to live a simplified and intentional life

Specialists and Generalists

I used to think I was scattered and inconsistent. That I was less worthy because I have tried many things and didn't hyper-specialize in one thing. But now I know that's bullsh*t. The world needs specialists, and it needs generalists - here's why. The problems we face...

A Clouded Heart Can’t Change The World

A clouded heart craves happiness but will never kiss the sunAnd even the noblest intentions continue casting shadowOnly through seeing with a pure heart will one find peaceWhere the light is not sought, but radiates with ease In this, one mustn’t expel effort to...

Rise With Randomness

In the randomness we writhe And yet chaos breeds a time That we cannot merely run from But can actually build our home on. When we run from disorder We forget the chance to be the sorter, To be the one who surfs with the waves Instead of the drown one, we can save....