What I Learned Today 011: How To Increase Your Business’s Perceived Size

by | Jul 12, 2013 | Entrepreneurship

People generally have higher respect for larger companies because it often means they’re more successful.

But what do you do when you’re the only employee? Here are 2 steps to make yourself appear much larger.

1) Departmentalized Yourself
Even if you’re the only one in your company. You can create different email addresses for operations like ‘Orders’, ‘Returns’, ‘Advertising’, ‘Manufacturing’, or whatever suits your business. Similarly if you use phone numbers. Set up a couple of toll free numbers with different department labels, but all forward to your number. This is a sure fire way to create the perception of a larger company.

2) Dumb down your title
Don’t refer to yourself as the CEO or founder. Something a little more down the ladder like Operations Manager or Director will give the impression of a little bit larger of a business.

Trickery? Possibly, but the way you’re perceived has a big impact on the business others want to do with you.

-Joel

Subscribe to w/intention

Every month I share an email for change makers and creatives with inspiring thoughts, resources, stories, and interviews to live a simplified and intentional life

Specialists and Generalists

I used to think I was scattered and inconsistent. That I was less worthy because I have tried many things and didn't hyper-specialize in one thing. But now I know that's bullsh*t. The world needs specialists, and it needs generalists - here's why. The problems we face...

A Clouded Heart Can’t Change The World

A clouded heart craves happiness but will never kiss the sunAnd even the noblest intentions continue casting shadowOnly through seeing with a pure heart will one find peaceWhere the light is not sought, but radiates with ease In this, one mustn’t expel effort to...

Rise With Randomness

In the randomness we writhe And yet chaos breeds a time That we cannot merely run from But can actually build our home on. When we run from disorder We forget the chance to be the sorter, To be the one who surfs with the waves Instead of the drown one, we can save....