The Bill Cosby Naming Technique

by | Sep 30, 2013 | Entrepreneurship

Companies used to be named “McCormack’s Advertising Group” or “Jumping Jack’s Jam House”. Their names used to consist of, well, real words!

Now welcome to 2013 folks. The best companies out there made up their name, and I’m pretty sure it came from watching Bill Cosby. The crazy blips and zurps that spew out of his mouth at an alarming rate certainly resemble some company names that just popped up in the last few years. Names like Zappos, Squidoo, and Twitter are all made up words that didn’t mean anything before the brand came around and took that name. If you watch this video you get an idea of where I’m coming from. The plethora of unique noises Cosby makes is a treasure trove of great business names.

So what’s the point? It’s obviously much harder to describe what your business does if your name is “Qimmy” instead of “Digital Marketing Fortress”, which at least describes the industry inside the name.

Rememory, remembory, no i’m getting confused now. Remembering. A small weird name might be hard to remember the first couple of times, but over time that catchy onomatopoeia sounding name will be much more effective as branding. It will be easy to relay in word of mouth and fun to talk about. These names are unique(for now) and won’t have to fight for domains and trademarks as often either.

To overcome the initial hurdle, brands often associate their brand with another known company. “We are Facebook but only allow 140 characters”. This type of affiliation is great for a new brand who needs to explain what they do without going on at length. The customer already knows what Facebook does, so describing that you are similar puts you in the same realm and mindset, but then saying how you’re different gives the intrigue, mystery, and desire for what you do.

However, how many of these “fribbler” type names will it take before they all start blending together? There has to be a point where it gets too much for the consumer to remember, and calling yourself Joel’s Digital Marketing will be the weird trendy name. Maybe soon, maybe not, but for now I’d suggest trying to coin one of these terms and becoming the next “Smippelatorium” of your industry. Okay maybe that name is no good, but give a try!

How long do you think these names will continue to come about? Would you go more traditional or modern?

– Joel Harrison

Subscribe to The Art of Impact

Every month I share an email for creatives with inspiring thoughts, resources, stories, interviews as I continue on my journey. Come learn with me and join the community!

Rise With Randomness

In the randomness we writhe And yet chaos breeds a time That we cannot merely run from But can actually build our home on. When we run from disorder We forget the chance to be the sorter, To be the one who surfs with the waves Instead of the drown one, we can save....

Why Write?

To write is to look for yourself in a mirror. Sometimes the mirror starts covered in dust, paint, or sometimes it’s shattered. To write is to build, clean, and polish that mirror. Because when you’re done, you find yourself staring back. And while you thought the...

We Weren’t Designed for This Much Empathy

What is one of the most common past-times of the last 20 years? Checking social media. Or consuming media in general. How much? Many hours a day. What do we so often come across in the media? Tragedy, conflict, and danger. When we’re faced with this type of content...

Share This