Right now, I bet most of your marketing simply drives people to your product or service, or to donate or buy from you. Then with their money they can help you make change.

The other way to do it, is to make the act of marketing have a lasting impact.

By creating content that inspires people to change, educates them on a different way, connects them to a community, or entertains them with good values, you’ve now begun to change culture without even selling anything.

This is the act of creating marketing that people actually enjoy, that they seek out, instead of being interrupted by.

So ask yourself this, what content could we create that provides value and makes change, regardless if someone buys from you? This is the new marketing.

People buy or donate to those they trust. Build trust through consistent, impact driven content, and you have a captive audience that’s already making change happen, and is ready to buy when it’s right for them. And if they don’t buy, at least you changed the world, which is why your organization exists in the first place, right?