As I sit at my brothers house for the 6th day in a row, I wonder how well humanity is actually dealing with climate change. We've been evacuated from our home in West Kelowna, and the wildfires are still raging through the city. I'm not referring to the long-term...
I used to think I was scattered and inconsistent. That I was less worthy because I have tried many things and didn't hyper-specialize in one thing. But now I know that's bullsh*t. The world needs specialists, and it needs generalists - here's why. The problems we face...
I definitely didn't think I would move out of Notion, it's so powerful, simple to look at, fun to use, integrated with everything, and had so many possibilities. But more me was the definition of beating around the bush. But it's not so easy to give up the holy grail...
Am I striving for exposure to new ideas - and lots of them? Or am I hoping to go deep on a subject and really absorb the content? Or am I hoping to spark new ideas that will be jumping off points for content and future thoughts? There are so many reasons to consume...
How can we dedicate our lives to a specific mission while also keeping an open mind? I don't think we can. As human beings, we don't want to pursue a lifelong mission unless we're convinced its 100% the best thing we can do for the world. So, to be 100% convinced, we...
Remember that blog you started 10 years ago and only posted on twice? Or that "future plan" to start a podcast? It's interesting how so many ears have perked up in the last few weeks about this online world. Not just marketing, but of doing business digitally. We...
We get it, you have good intentions. I believe that most people have good intentions, most of the time. But I think it's far too easy for us social entrepreneurs to trip over our good intentions and fall into this big trap. We assume everyone wants what we're making...
With starting a podcast a few months ago, and being only several months into running Methodic Content, networking is something I'm doing A LOT. And I've noticed one big mistake that I see almost everyone making. Most people have no idea how others can help them....
It's tempting to put out content at the extremes because, for one, it's more entertaining and compelling, and two, it makes you 'look better'. For a while. Let me explain. If you're promoting zero-waste in your content, then naturally you would be showing all the ways...
The thing I love most about entrepreneurship is that it forces you to improve yourself to be successful. And still, some people don't. And unfortunately, if you're taking on social entrepreneurship, or any type of change initiative, YOU are the only one standing in...
The best way to fill out your social media channel with content, is to do things worth talking about. But it's not just social media, the best way to get referrals, build word-of-mouth anywhere, is to do things worth talking about. This doesn't mean you have to...
Right now, I bet most of your marketing simply drives people to your product or service, or to donate or buy from you. Then with their money they can help you make change. The other way to do it, is to make the act of marketing have a lasting impact. By creating...
It's a fact, social entrepreneurs are some of the nicest, genuine, and most collaborative people I've met. But is there a downside? I think there are couple of ways social entrepreneurs are too nice, and it's making progress slower. 1. Avoiding Sales for Fear of Being...
If we're not watching you, we're watching someone else. The internet has made it possible for people to build a following, their own personal brand based around their experience, their personality, and their knowledge. This can be done from within a company, or as a...
Because socially conscious businesses are rising in popularity, more companies are taking on good initiatives. But is it for the right reasons? Often new initiatives are marketing driven, wanting to follow the trend, but have little to do with changing the culture or...
Simply put, a micro blog is a series of really short blog posts. How long? Short (vague I know). Social media can be a form of microblogging, and so can your website. In essence, just write a short thought regularly and share it with people. You can't often dive into...
Whether you're working in one, starting one, or buying from one, social enterprises will help you have an impact. But be conscious of what kind of impact you seek to make, and don't just blindly go with a social enterprise because they label themselves as so. An...
We’re all terrible at things, until we’re not so bad any more. We’re all scared to try things, until we have some experience to help us build confidence. This is just the natural progression of learning, regardless of what aspect of your life. It could be math. It...
It seems like a paradox. That doing work, could in-fact give you more energy. But this is the answer to why some people can be so productive. Let's consider introverted people, those who expel energy the longer they are interacting with others, and extroverted people,...
Let me just say that this is one of the best books I think any small or large business owner or marketer can buy - with one caveat. You need to be selling a specific product, for a specific problem. If you have an online jewelry store, or a marketplace of sporting...