What is social proof? It’s nothing new, and it’s the exact reason word-of-mouth marketing has always been the most effective. Social proof comes when a potential customer has a way of attaining information that a group they trust recommends what they are...
The ugly truth of the matter is marketers pay for ads even when they know they are getting increasingly ignored by consumers. Marketers pay for ads, so people keep creating ads and ways for marketers to pay for them. So the cycle keeps going. It’s not the fact...
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