the story coach.
I help creative entrepreneurs use story to inspire more customers, lead with intention, and build a life they love.
You’ve built your business with intention, to help people and the planet, but is a confusing message costing you?
Do you struggle to explain what you do in simple language?
Are investors confused or checked-out during your pitch?
Is your marketing not converting to customers?
Are your customers passing you over for inferior competitors?
Do people understand the care you put into your business?
Is your website outdated or misaligned?
I help you go from confusion to clarity so you can sell more, book more, and raise more.
hi, i’m joel
my life
- I will happily over-think things
- Married with two daughters 🙂
- I grew up in Surrey, but now live in Kelowna.
- My favourite colour is orange.
- I’m fond of the outdoors.
- I’ve competed in triathlons.
- I play guitar, but mostly for myself now.
- I believe silence is powerful.
- I believe we’re never finished growing.
my experience
- Head of Content Writing – Best Selling Author
- Director of Marketing – Food Rescue / Agri Tech Startup
- Founder – Impact News Media and Directory Platform
- Co-Founder – Impact Professionals Meetup Community
- Community Advisor – Nonprofit Impact Community
- Marketing Manager – Medical Device Research
my notable projects
- Created newsletters, emails, and YouTube video scripts that generating hundreds of thousands in revenue.
- Created pitch decks, messaging and website that raised over $8 million in investor capital to rescue wasted food
- Created presentations for senior executives on international stages that built partnerships with governments and generated multi-million dollar contracts.
- Launched a CPG food product prototype in under 3 months to generate customer feedback
- Built the UI and marketing for the world’s first smoothie vending machine that uses upcycled ingredients, and launched in partnership with an international airport
- Executed successful brand activations throughout North America budgeting over $500,000
Here’s my story.
I sign one more copy of my book and have to rush out of the room. I need a toilet. There’s only 6 minutes to go until I’m convinced my TED Talk will crash and burn. And my stomach is gurgling and twisted in knots.
The memory comes flooding back of being terrified in grade 4 presenting a book report in front of Mr. Look’s class… Although that wasn’t even as bad as the time I forgot the lyrics to my own song when I was performing at Battle of the Bands.
My nerves have ALWAYS taunted me.
Fear of judgement. Imposter syndrome. It’s held me back. But it’s probably be why I keep trying.
I’m running to find my way back behind the stage.
It’s go time. I look back at my wife and daughters as I walk out. And there it is – my worst fear:
Expectation.
In this moment my life could catapult up… Or down into nothing. At least that’s the story in my head.
I feel the sweat dripping down my back. What if my mind goes blank? And I’m just hoping I have enough saliva left in my mouth to put two syllables together.
Until I click the first slide and remember. None of this is for me. I’m here for you, for them. And I’ve been exactly where you are. Where the audience is. Wrestling with life. And NOW is the time to give with absolute generosity.
And in that split second, I start… and my nerves are gone. I remember that even if my message connects with 1 person in the audience, it’s worth it.
Why? I believe everyone should become the author of their life. To write a story they’re excited to live and share with others, whether it’s in a family, business or community.
To trade anxiety and fear for peace and connection.
And the best place to start, is story.
This is my story, but it hasn’t happened yet.
What’s yours?
– JH
