clarify

your message

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I help you grow your business with simple and compelling messaging that resonates with customers and investors.

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You’ve built your business with intention, to help people and the planet, but is a confusing message costing you?

Do you struggle to explain what you do in simple language?

Are investors confused or checked-out during your pitch?

Is your marketing not converting to customers?

Are you customers passing you over for inferior competitors?

Do people understand the care you put into your business?

Is your website outdated or misaligned?

I help you go from confusion to clarity so you can sell more, book more, and raise more.

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hi, i’m joel

I was raised in the dirt. I’m not a hippie, but my toys were bikes, shovels, and trees. I played, created and tried many things for the first 2 decades of my life – searching for something meaningful.

Marketing drew me in 10 years ago because I wanted to continue creating, but my purpose didn’t start becoming clear until I was introduced to businesses that were driving positive change. I was hooked.

I began consulting on impact marketing, started a social impact podcast, built community meetups, and launched ElevateHub.ca, a local media company for social impact. I was director of marketing for a startup reducing food waste and helped them craft messaging that raised over $14 million in venture capital.

As my purpose became clearer, I began waking up more energized. In parallel, I saw businesses that gained clarity and simplicity also become more energized.

I learned how complexity and confusion lose customers and focusing on essentials helps you build a business people love. I also learned that clarity helps us reconnect with intention and drives us to build sh*t that matters.

Now I consult and help others uncover clarity and simplicity in their messaging, and as we deepen this mindset we also begin to live with intention.

my experience

Founder – Impact News Media and Directory Platform
Co-Founder – Impact Professionals Meetup Community
Director of Product Design – Food Rescue / Agri Tech Startup
Director of Marketing – Food Rescue / Agri Tech Startup
Community Advisor – Nonprofit Impact Community
Marketing Manager – Medical Device Research

notable projects

Created pitch decks, messaging and website that raised over $14 million in investor capital to rescue food
Created presentations for senior executives on international stages that built partnerships with governments and generated multi-million dollar contracts.
Launched a CPG food product prototype in under 3 months to generate customer feedback
Built the UI and marketing for the world’s first smoothie vending machine that uses upcycled ingredients, and launched in partnership with an international airport
Executed successful brand activations throughout North America valued at over $500,000