The Risks of Making Yourself Perfect in Content

It’s tempting to put out content at the extremes because, for one, it’s more entertaining and compelling, and two, it makes you ‘look better’. For a while. Let me explain. If you’re promoting zero-waste in your content, then naturally you...

Doing Things Worth Talking About

The best way to fill out your social media channel with content, is to do things worth talking about. But it’s not just social media, the best way to get referrals, build word-of-mouth anywhere, is to do things worth talking about. This doesn’t mean you...