Blog

The Difference Between Sound and Noise

A sound is simply a movement of energy in the world - just a happening. When we label something a sound, it has no other connotation. However, when we label something a noise, it's a sound that we’ve decided is undesirable. It's amazing how we do this with nearly...

It’s Time We Talk About Adapting to Climate Change

As I sit at my brothers house for the 6th day in a row, I wonder how well humanity is actually dealing with climate change. We've been evacuated from our home in West Kelowna, and the wildfires are still raging through the city. I'm not referring to the long-term...

Specialists and Generalists

I used to think I was scattered and inconsistent. That I was less worthy because I have tried many things and didn't hyper-specialize in one thing. But now I know that's bullsh*t. The world needs specialists, and it needs generalists - here's why. The problems we face...

My Love Hate Relationship with Audiobooks

Am I striving for exposure to new ideas - and lots of them? Or am I hoping to go deep on a subject and really absorb the content? Or am I hoping to spark new ideas that will be jumping off points for content and future thoughts? There are so many reasons to consume...

We Weren’t Designed for This Much Empathy

What is one of the most common past-times of the last 20 years? Checking social media. Or consuming media in general. How much? Many hours a day. What do we so often come across in the media? Tragedy, conflict, and danger. When we’re faced with this type of content...

The Change Maker’s Dilemma

How can we dedicate our lives to a specific mission while also keeping an open mind? I don't think we can. As human beings, we don't want to pursue a lifelong mission unless we're convinced its 100% the best thing we can do for the world. So, to be 100% convinced, we...

Finally Interested in Creating Digital Content?

Remember that blog you started 10 years ago and only posted on twice? Or that "future plan" to start a podcast? It's interesting how so many ears have perked up in the last few weeks about this online world. Not just marketing, but of doing business digitally. We...

Good Intentions Can Slow Down Your Social Enterprise

We get it, you have good intentions. I believe that most people have good intentions, most of the time. But I think it's far too easy for us social entrepreneurs to trip over our good intentions and fall into this big trap. We assume everyone wants what we're making...

The Biggest Mistake People Make When Networking

With starting a podcast a few months ago, and being only several months into running Methodic Content, networking is something I'm doing A LOT. And I've noticed one big mistake that I see almost everyone making. Most people have no idea how others can help them....

The Risks of Making Yourself Perfect in Content

It's tempting to put out content at the extremes because, for one, it's more entertaining and compelling, and two, it makes you 'look better'. For a while. Let me explain. If you're promoting zero-waste in your content, then naturally you would be showing all the ways...

Why Personal Development is Essential to Making Impact

The thing I love most about entrepreneurship is that it forces you to improve yourself to be successful. And still, some people don't. And unfortunately, if you're taking on social entrepreneurship, or any type of change initiative, YOU are the only one standing in...

Doing Things Worth Talking About

The best way to fill out your social media channel with content, is to do things worth talking about. But it's not just social media, the best way to get referrals, build word-of-mouth anywhere, is to do things worth talking about. This doesn't mean you have to...

How Your Marketing Can Create Social Impact

Right now, I bet most of your marketing simply drives people to your product or service, or to donate or buy from you. Then with their money they can help you make change. The other way to do it, is to make the act of marketing have a lasting impact. By creating...

3 Ways Social Entrepreneurs are Too Nice

It's a fact, social entrepreneurs are some of the nicest, genuine, and most collaborative people I've met. But is there a downside? I think there are couple of ways social entrepreneurs are too nice, and it's making progress slower. 1. Avoiding Sales for Fear of Being...

Why Social Entrepreneurs Need a Personal Brand

If we're not watching you, we're watching someone else. The internet has made it possible for people to build a following, their own personal brand based around their experience, their personality, and their knowledge. This can be done from within a company, or as a...

Social Impact for the Wrong Reasons

Because socially conscious businesses are rising in popularity, more companies are taking on good initiatives. But is it for the right reasons? Often new initiatives are marketing driven, wanting to follow the trend, but have little to do with changing the culture or...

What is a Micro Blog?

Simply put, a micro blog is a series of really short blog posts. How long? Short (vague I know). Social media can be a form of microblogging, and so can your website. In essence, just write a short thought regularly and share it with people. You can't often dive into...

Stop Pushing & Relax Into Success

A realization gave me the chills today. It's not a change in method. It's not even a change in tactic. It's a change in mindset that will have you relaxing into success, instead of pushing with all of your effort and torturing yourself. But first, let's add some...