My Work
Joel M. Harrison
Full Web Development
Evolucion Animal
Complete Website
Developed a new website for this animal shelter, including copy, design, and implementation. The website included a dog catalog with filtering and full translation to spanish.
Audio Edge
Complete Website
Created a new website including all copy with a strong focus on SEO for this wedding and event DJ company in Vancouver.
Mindfort Studio
Complete Brand & Website
My own business to focus creative efforts on the mental health industry. Designed the brand, copy, and full website implementation.
ElevateHub
Complete Brand & Website
My own project [closed], a news and community website focused on the British Columbia social impact space. Designed the brand, copy, and full website implementation including membership platform and directory.
Brand Messaging & Page Copy
TrendiTech Inc.
Website – Copywriting
Developed the copy and site structure and informed graphic designers and web designers on implementation.
TechSoup (Accelerating Makers)
Website – Copywriting
Developed the copy and site structure and informed graphic designers and web designers on implementation.
Email Marketing
DataGivesBack
Newsletter Branding & Design
Developed the concept, design, and helped implement an email and content strategy for this purpose-driven CPG consulting firm.
DataGivesBack
Welcome Email Copy
Created an automated welcome email that still gets raving comments like the one below, even years later .
Nenno Behaviour Consultation Services
Newsletter Branding and Design
Behaviour Breakthroughs is a monthly email for parents with children who have behavioural issues and disabilities.
Video Concepts and Scripting
The Pledge to Stop Food Waste
TrendiTech Inc. Campaign Video
From ideation to script writing and directing, I created this video in partnership with a videographer to enhance Trendi’s campaign to stop food waste. The concept was centred on highlighting the universality of the food waste problem, and that it is a global problem that affects all people, not just a select few.
BioTrim Animated Explainer Video
TrendiTech Inc. Campaign Video
Trendi was working toward development of their prototype technology, BioTrim, and needed an explainer video to begin building a buzz. After writing the script, creating the storyboard, I worked with a video animation agency to create the final voiceover and animation.
Stop Shaming Oil & Gas CEOs About Climate Change
Personal Vlog
Inspired by the many conversations and content I saw that were demonizing people at companies that are damaging the environment. My personal perspective is that we should be more collaborative. Scripted, recorded and edited myself in my home office.
Podcasting
The Art of Impact (Renamed ‘With Intention’)
Joel M. Harrison Podcast
From ideation to script writing and directing, I created this video in partnership with a videographer to enhance Trendi’s campaign to stop food waste. The concept was centred on highlighting the universality of the food waste problem, and that it is a global problem that affects all people, not just a select few.
Listen to “With Intention” on Spotify
Articles, Ads, Collateral
11 Years of New B Corporations in BC
Article on ElevateHub.ca
Wrote a casual article on this media platform to dive into the trend of B Corp certifications in BC.
Understanding Supply Chain Traceability on the Blockchain
Downloadable PDF
A client requested that I take raw material from their blockchain expert and create the final writing for a downloadable explainer pdf.
Smoothie Ingredients Sales Collateral
2-Page Collateral for Trendi
Wrote and structured this PDF for the Trend sales team to use as leave-behind and email collateral.
Rescued Ingredients for Beer Sales Collateral
2-Page Collateral for Trendi
A client requested that I take raw material from their blockchain expert and create the final writing for a downloadable explainer pdf.
Subscription Giveaway Social Post
Copy and Design
Created this post to advertise the Social Impact Weekly newsletter I was running, in partnership with tentree clothing company.
Subscription Giveaway Social Post
Copy and Design
Wrote, photographed, and designed this social advertisement for my newsletter, in partnership with a podcast guest.