How Your Marketing Can Create Social Impact

Right now, I bet most of your marketing simply drives people to your product or service, or to donate or buy from you. Then with their money they can help you make change. The other way to do it, is to make the act of marketing have a lasting impact. By creating...

3 Ways Social Entrepreneurs are Too Nice

It’s a fact, social entrepreneurs are some of the nicest, genuine, and most collaborative people I’ve met. But is there a downside? I think there are couple of ways social entrepreneurs are too nice, and it’s making progress slower. 1. Avoiding Sales...

Why Social Entrepreneurs Need a Personal Brand

If we’re not watching you, we’re watching someone else. The internet has made it possible for people to build a following, their own personal brand based around their experience, their personality, and their knowledge. This can be done from within a...

Social Impact for the Wrong Reasons

Because socially conscious businesses are rising in popularity, more companies are taking on good initiatives. But is it for the right reasons? Often new initiatives are marketing driven, wanting to follow the trend, but have little to do with changing the culture or...