Creating Social Proof with Social Media

Creating Social Proof with Social Media

What is social proof? It’s nothing new, and it’s the exact reason word-of-mouth marketing has always been the most effective. Social proof comes when a potential customer has a way of attaining information that a group they trust recommends what they are...
Twitter’s Top 5 Business Uses

Twitter’s Top 5 Business Uses

Some marketers and business owners are in denial that they need to take on new technology and do social media. However, this post is not here to convince those who are still stuck in the shadow of a prehistoric velociraptor. If you’re just starting to get into...
The Bill Cosby Naming Technique

The Bill Cosby Naming Technique

Companies used to be named “McCormack’s Advertising Group” or “Jumping Jack’s Jam House”. Their names used to consist of, well, real words! Now welcome to 2013 folks. The best companies out there made up their name, and I’m...