Companies used to be named "McCormack's Advertising Group" or "Jumping Jack's Jam House". Their names used to consist of, well, real words! Now welcome to 2013 folks. The best companies out there made up their name, and I'm pretty sure it came from watching Bill...
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What I Learned Today 014: Networking your way to the top
Who you know does matter. Who and what they know does matter. And this is why and how you should network better. Imagine yourself in a room with 20 strangers. Everyones laughing, eating little snacks on toothpicks, sipping on some bubbly sugary drink, and you managed...
What I Learned Today 013: Small Innovations Work Too
I was at a nice seafood restaurant the other day with gorgeous view of the marina, sunset glimmering on the calm water, and an empty stomach rumbling under my shirt. The restaurant was fairly average, nothing too spectacular or odd except there was no music playing....
What I Learned Today 012: Learning vs. Distractions
When it comes to distractions our devices and computers are often the culprit. Turn them back into a tool for discovery and learning. It's hard not to get distracted from your work with all the dings, bleeps, blurps, and notifications of something begging for your...
What I Learned Today 011: How To Increase Your Business’s Perceived Size
People generally have higher respect for larger companies because it often means they're more successful. But what do you do when you're the only employee? Here are 2 steps to make yourself appear much larger. 1) Departmentalized Yourself Even if you're the only one...
What I Learned Today 010: Emotion and Expectations
Why are you unhappy? Why are you happy? This is what psychologists have been trying to figure out for years, and it boils down to some basics. Emotions are based on expectations. If you are betrayed by a friend, you feel angry because you expect them to treat you with...
What I Learned Today 009: 3 Steps to the Purchase
This one is important so pay close attention. These are the 3 absolutely crucial barriers that need to be passed in order for a customer to make a purchase. They are: Awareness, Trust, and Value. 1) Awareness Quite self explanatory I think. The customer needs to know...
What I Learned Today 008: How To Make Your Boss The Genius
So I sat down at the meeting, my eyes keen to watch and my ears open. A perspiring glass of cold water sat in my hand that sent shivers up my arm, or maybe that was the nerves because I also brought my own suggestions. It's hard to predict how the boss is going to...
What I Learned Today 007: The Mess of Social Media Metrics
Try something.Then analyze the results.This is the the marketing process most take, and depending on the medium used it can be easy or extremely difficult to do the latter.Advertisers have long been using TV, radio, and print ads to develop brand awareness and inform...
What I Learned Today 006: Memories and Marketing
Well I skipped my blog yesterday. I wanted to continue everyday but some emergencies arose. My wife and I had owned our "lion head" pet bunny, named Chaos, for just over a year and half. Fuzzy white and grey fur with a main like a lion. He wasn't doing so well in the...
What I Learned Today 005: Relative Income
Today I was reading about the 'New Rich', which is basically the idea that time and freedom is worth just a much or more than actual money. It starts with looking at the difference between absolute and relative income. Absolute income would be taking a view that...
What I Learned Today 004: Power of Simple
Simple, Concise, Powerful Simple: When it comes to communication simple is always better. If there's a simpler word or phrase that says what you're trying to say, then use it. Not everyone knows the technical jargon that you do, and not everyone has an expanded...
What I Learned Today 003: Platform Specific Experts
Is it mere coincidence that the sun goes down when we need to sleep? Doubt it. Is it also a coincidence that the so called "experts" on a topic generally use the tool they are an expert on to connect with their audience/customer? No, It just makes sense I guess. Let's...
What I Learned Today 002: Someone else is doing it already
While reading a couple older blog posts from Seth Godin today something clicked more real than it had before. He often talks about being remarkable and that's your way to grow your business or tribe. But looking right down to the definition of remarkable, which is...
What I Learned Today 001: Starting
Today I realized the importance of starting something instead of trying to perfect it in your head first. Ive heard this countless times, but haven't thought about how much I've resisted it. Every time I come up with an idea for starting a blog my head runs in circles...