What is social proof? It’s nothing new, and it’s the exact reason word-of-mouth marketing has always been the most effective. Social proof comes when a potential customer has a way of attaining information that a group they trust recommends what they are...
Some marketers and business owners are in denial that they need to take on new technology and do social media. However, this post is not here to convince those who are still stuck in the shadow of a prehistoric velociraptor. If you’re just starting to get into...
The ugly truth of the matter is marketers pay for ads even when they know they are getting increasingly ignored by consumers. Marketers pay for ads, so people keep creating ads and ways for marketers to pay for them. So the cycle keeps going. It’s not the fact...
Companies used to be named “McCormack’s Advertising Group” or “Jumping Jack’s Jam House”. Their names used to consist of, well, real words! Now welcome to 2013 folks. The best companies out there made up their name, and I’m...
Who you know does matter. Who and what they know does matter. And this is why and how you should network better. Imagine yourself in a room with 20 strangers. Everyones laughing, eating little snacks on toothpicks, sipping on some bubbly sugary drink, and you managed...